The Art of Selling Out

BY Bill Wyman — Special to The Washington Post
Sunday, October 14 2007 [M7]

The Moby Quotient, generated by the formula below, determines the degree to which artists besmirch their reputations when they lend their music to hawk products or companies. (The name salutes the techno artist Moby, who took the practice to new extremes with his 1999 album "Play." The Moby Quotient is designated by the Greek letter mu.) Each factor is ranked on a scale of 1 to 10; the number assignments can be subjective, but the formula is useful in gauging the relative outrage fans should feel with each instance of this continuing cultural blight. The higher the result, the greater the degree of selling out.
Read more about the Moby Equation.

Calculate for Yourself
What does the Moby Quotient look like for other bands and songs? Use the above formula to determine your own subjective numbers, plug them into our calculator, and find out. Then see what other readers have come up with.

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Moby Quotient

GRAPHIC: Todd Lindeman — The Washington Post

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