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» Candidate/Organization: Jim Talent
» Other Candidates Mentioned: Claire McCaskill
» Year: 2006
» State: Missouri
» Race: Senate, District N/A (About This Race)
» Party: Republican
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Black and White, Cited sources, On-screen Writing, Television(s)
» Issues: Healthcare, Integrity
» Tone: Negative
» Types: Attack
» Music: Ominous
» Characters: Elderly
» Narrator: Female
» Language: English

Analysis

By Factcheck.org: In four separate TV spots Republican Sen. Jim Talent of Missouri falsely attributes several unflattering quotes about his opponent to the Kansas City Star. Our examination reveals that the quotes actually come from rival Claire McCaskill's political opponents and critics, not from the Star's reporters or editors. In another case, where a Talent ad uses a phrase that actually did come from a newspaper, it is out of context and misleading. The negative remark was in a St. Louis Post-Dispatch editorial that was endorsing McCaskill for election. More...