About This Ad

» Candidate/Organization: John McCain
» Other Candidates Mentioned: John McCain
» Year: 2007
» State: New Hampshire
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: Web

Ad Content

» Cues: Black and White, Candidate Present, Candidate's Family, Flag, Historical, Military/Soldier, Music, Washington, DC
» Issues: Integrity, Values
» Tone: Positive
» Types: Biographical
» Music: Inspirational
» Characters: Ronald Reagan, Supporters, Veterans
» Narrator: Male
» Language: English

Analysis

By Channel '08: John McCain relaunches his campaign with this 12-minute bio clip that focuses on his military service and experiences as a POW. His story remains heroic and compelling, of course, but it's hard to jumpstart a campign once it stalls. More...