About This Ad

» Candidate/Organization: Mitt Romney
» Other Candidates Mentioned: Mitt Romney
» Year: 2007
» States: None
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: Children, Violence
» Issues: Crime, Family, Values
» Tone: Positive
» Types: Emotional, Issue
» Music: Relaxing
» Characters: "Real People", Children
» Narrator: No
» Language: English

Analysis

By Channel '08: The Romney campaign is out with its seventh campaign ad, called "Ocean." It's one minute worth of stock wave footage, and some kids running around a beach, while the former governor talks about cleaning up the country's culture. The ad will begin its run in New Hampshire, Iowa, and South Carolina. "I'm deeply troubled about the culture that surrounds our kids today," the governor says. "Following the Columbine shootings, Peggy Noonan described our world as the 'ocean in which our children now swim.' She described a cesspool of violence, and sex, and drugs, and indolence, and perversions. She said that the boys who did the shooting had 'inhaled too deeply in the oceans in which they swam.'" More...