About This Ad

» Candidate/Organization: Barack Obama
» Other Candidates Mentioned: Barack Obama
» Year: 2007
» State: South Carolina
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: Radio

Ad Content

» Cues: Candidate Present, Narrator, Religious References, Washington Outsider
» Issues: anti-incumbent, anti-Washington, Bipartisanship, Civil Rights, Education, Family, Healthcare, Integrity, Katrina, Poverty, Religion
» Tone: Positive
» Types: Biographical, Personal
» Music: Relaxing
» Characters: Supporters
» Narrator: Male
» Language: English

Analysis

By Channel '08: The Obama campaign is airing a new radio ad in South Carolina aimed at the state's African American voters. The 60-second ad, called, "It's Time," is set to smooth saxophone music, and plays up the senator's personal, and professional history. More...