About This Ad

» Candidate/Organization: Mitt Romney
» Other Candidates Mentioned: Mitt Romney
» Year: 2007
» States: None
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: Candidate Present, Candidate's Family, Color, Music, Narrator, On-screen Writing
» Issues: anti-Washington, Economy, Integrity, Leadership, Spending, Taxes
» Tone: Positive
» Types: Biographical
» Music: Inspirational, Upbeat
» Characters: "Real People", Wives, Women
» Narrator: Both Male and Female
» Language: English

Analysis

By Channel '08: Another new ad from Mitt Romney hits airwaves in New Hampshire and Iowa today. The latest version, called "Energy," is similar to an ad released last week, called "Leadership." Both "Energy" and "Leadership" will start airing in South Carolina in the next two weeks, according to the Romney campaign. More...