About This Ad

» Candidate/Organization: Bill Richardson
» Other Candidates Mentioned: Bill Richardson
» Year: 2007
» States: None
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: At work, Black and White, Candidate Present, Color, Constituents, Cowboy Hat, Flag, Military/Soldier, Music, Narrator, On-screen Writing, President, War in Iraq, Washington Outsider, Washington, DC, workers
» Issues: Anti-Bush, anti-incumbent, anti-Washington, Integrity, War (Iraq), War on Terror
» Tone: Positive
» Types: Attack, Biographical, Record
» Music: Inspirational
» Characters: "Real People", President George W. Bush, Soldiers, Supporters, Women
» Narrator: Male
» Language: English

Analysis

By Channel '08: Just as Hillary Clinton and Barack Obama begin running ads in Iowa and New Hampshire emphasizing their change potential, Bill Richardson "Offers" a new one emphasizing change and experience. More...