About This Ad

» Candidate/Organization: John McCain
» Other Candidates Mentioned: John McCain
» Year: 2007
» State: New Hampshire
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: At work, Black and White, Campaign Signs, Candidate Present, Cited sources, Color, Constituents, Distorted Picture, Flag, Military/Soldier, Music, Narrator, On-screen Writing, Scandal, War in Iraq
» Issues: Ethics, Integrity, Leadership, Military, War (Iraq)
» Tone: Positive
» Types: Biographical, Emotional
» Music: Inspirational
» Characters: "Real People", Blue Collar Workers, Ronald Reagan, Soldiers, Veterans, Women
» Narrator: Male
» Language: English

Analysis

By Channel '08: Same old, same old: leadership, character, service, courage, experience, judgment. More...