About This Ad

» Candidate/Organization: Hillary Clinton
» Other Candidates Mentioned: Hillary Clinton
» Year: 2007
» States: None
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: Black and White, Campaign Signs, Candidate Present, Children, Color, Constituents, Elderly, Flag, Military/Soldier, Music, Narrator, September 11, workers
» Issues: Anti-Bush, Healthcare, Leadership
» Tone: Positive
» Types: Biographical
» Music: Inspirational
» Characters: "Real People", Blue Collar Workers, Construction workers, Elderly, Families, Firemen, Soldiers, Supporters, Women
» Narrator: Male
» Language: English

Analysis

By Howard Kurtz: In a stark, black-and-white ad that pictures her in a mask at Ground Zero, Hillary Rodham Clinton is treading on Rudy Giuliani's turf. The new commercial, launched yesterday in Iowa and New Hampshire, marks the New York senator's attempt to position herself as a champion of those whose health was endangered by the environmental effects of the attack on the World Trade Center. The aftermath of 9/11 has long been considered Giuliani's greatest strength, but the former New York mayor has also drawn criticism for failing to adequately safeguard the health of rescue workers. More...