About This Ad

» Candidate/Organization: Mitt Romney
» Other Candidates Mentioned: Mitt Romney
» Year: 2007
» States: None
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: Candidate Present, Church, Cited sources, Color, Constituents, Elderly, Music, On-screen Writing, Retail Stores
» Issues: anti-Washington, Economy, Spending, Taxes
» Tone: Positive
» Types: Record
» Music: Relaxing
» Characters: "Real People", Blue Collar Workers, Elderly, Supporters, Women
» Narrator: No
» Language: English

Analysis

By Channel '08: Frequent readers of Channel '08 know that Mitt Romney is the political ad king. As The Post's Matthew Mosk and Sarah Cohen report today, "Romney had placed 10,893 television and radio ads through Oct. 10, according to Nielsen Co., and advertising accounted for almost a third of Romney's outlay over the past three months. Romney also lent his campaign $8.5 million." The Romney camp says the advertising blitz is a necessity. More...