About This Ad

» Candidate/Organization: Mitt Romney
» Other Candidates Mentioned: Mitt Romney
» Year: 2007
» States: None
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: A Common Man/Woman, At work, Candidate Present, Cited sources, Color, Constituents, Music, On-screen Writing, Washington Outsider
» Tone: Positive
» Types: Biographical
» Characters: "Real People", Blue Collar Workers, Supporters, Women
» Narrator: No
» Language: English

Analysis

By Channel '08: Mitt Romney talks up his real-world business experience in his latest ad, "Business World." It starts airing tomorrow in South Carolina. It is shot in the same style as Romney's recent ads about his conservative credentials, and reforming the Republican Party. More...