About This Ad

» Candidate/Organization: John Edwards
» Other Candidates Mentioned: John Edwards
» Year: 2007
» State: South Carolina
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Campaign Signs, Candidate Present, Candidate's Family, Color, Elderly, Farm Setting, Flag, Music
» Issues: Healthcare, Integrity
» Tone: Positive
» Types: Biographical, Emotional
» Music: Inspirational
» Characters: "Real People", Blue Collar Workers, Elderly, Families, Supporters, Wives, Women
» Narrator: No
» Language: English

Analysis

By Channel '08: John Edwards is airing a 60-second message called "Heroes" in South Carolina. It's an expanded version of a similar message his campaign aired in New Hampshire in November. This ad includes "real" South Carolina voters, used as examples of everyday heroes living and working in the Palmetto State. More...