About This Ad

» Candidate/Organization: Mitch McConnell
» Other Candidates Mentioned: Alben Barkley
» Year: 2007
» State: Kentucky
» Race: Senate
» Party: Republican
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Capitol Building, Chemical Weapons, Children, Elderly, Historical, Music, tobacco
» Issues: Education, Leadership, Military
» Tone: Positive
» Types: Endorsement
» Music: Inspirational, Patriotic
» Characters: Children, Elderly, Students, Women
» Narrator: Female
» Language: English

Analysis

By The Fix: This ads aim to turn McConnell's position as leader of his party in the Senate into a positive for his campaign, noting that McConnell is only the second of Kentucky's 65 U.S. Senators to hold such a leadership post. They feature an extended comparison between McConnell and Alben Barkley (the only other Kentucky Senator to lead his party) and even feature a testimonial from Barkley's grandson. More...