About This Ad

» Candidate/Organization: Mitt Romney
» Other Candidates Mentioned: Hillary Clinton
» Year: 2007
» States: None
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Candidate Present, Debate Setting, Music, On-screen Writing
» Issues: Leadership
» Tone: Positive
» Types: Attack, Biographical
» Music: Patriotic
» Characters: Construction workers
» Narrator: Male
» Language: English

Analysis

By The Trail: Republican presidential candidate Mitt Romney plays the management card in this ad that mocks the Republicans' favorite punching bag, Hillary Clinton. It has the feel of a general-election spot, which enables Romney to cast himself as the potential nominee rather than dealing with such GOP rivals as Rudy Giuliani. More...