About This Ad

» Candidate/Organization: Hillary Clinton
» Other Candidates Mentioned: Hillary Clinton
» Year: 2007
» States: None
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: A Common Man/Woman, Candidate Present, Children, Color, Constituents, Music
» Issues: Constituent Services, Healthcare, Leadership
» Tone: Positive
» Types: Biographical, Emotional
» Music: Ominous
» Characters: "Real People", Children, Supporters
» Narrator: No
» Language: English

Analysis

By Channel '08: Hillary Clinton is running a new 30-second spot starring Joe Ward, of Lisbon, N.Y. (which is in the Northern-most corner of New York State -- almost in Canada). Ward says in the ad that his son, Joel, needed a bone marrow transplant that his insurance company would not cover, and that his family could not afford. More...