About This Ad

» Candidate/Organization: Barack Obama
» Other Candidates Mentioned: Barack Obama
» Year: 2007
» State: South Carolina
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: Campaign Signs, Candidate Present, Music
» Issues: Civil Rights
» Tone: Positive
» Types: Biographical, Record
» Music: Relaxing
» Characters: "Real People", Candidate
» Narrator: Male
» Language: English

Analysis

By Channel '08: In addition to a new ad from Hillary Clinton out today, Barack Obama is airing a new ad in South Carolina called "Hope and Change." It uses the same music he used in a radio ad aimed at Black voters, and you'll notice the TV ad focuses on his work as a civil rights lawyer, while showing images of him in speaking with predominantly African American crowds. More...