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» Candidate/Organization: John Edwards
» Other Candidates Mentioned: John Edwards
» Year: 2007
» States: None
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Children, Parents
» Tone: Positive
» Types: Emotional, Issue
» Characters: "Real People", Children, Families, Supporters
» Narrator: No
» Language: English

Analysis

By Channel '08: The former North Carolina senator says his generation will leave things better for the next generation in a 30-second spot called "Mess." It will air in Iowa. "What we want to make certain is true is that our children have a better life than we've had. Twenty generations of Americans before us have ensured that was true," Edwards says in the ad. "And if we want to do that, we're going to have to be willing to take on this corrupt system and change it. And if we're not going to do it, we're going to have to be willing to look our children in the eye and say, 'We're going to leave this mess for you.' This is the great moral test of our generation, and we will meet that test." More...