About This Ad

» Candidate/Organization: John McCain
» Other Candidates Mentioned: John McCain
» Year: 2007
» State: New Hampshire
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Black and White, Candidate Present, Color, Media, Music, On-screen Writing, War in Iraq, Washington, DC
» Issues: Economy, Homeland Security, National Defense, War (Iraq)
» Tone: Positive
» Types: Emotional
» Music: Patriotic, Relaxing
» Characters: Candidate
» Narrator: Male
» Language: English

Analysis

By Channel '08: Sen. McCain speaks directly to the camera during the 60-second TV spot, called "Love America Enough." It will air in New Hampshire. "Since I've been in Washington, I've made a lot of people angry," McCain says. "I upset the special interests and Washington lobbyists when I passed campaign finance reform. I made the Pentagon angry when I criticized Rumsfeld's Iraq strategy. And I upset the media when I supported the strategy that's now succeeding," he adds. McCain concludes, "I didn't go to Washington to win the Mister Congeniality award, I went to Washington to serve my country. I may not like the McCain business as usual crowd in Washington, but I love America. I love her enough to make some people angry." More...