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» Candidate/Organization: Mitt Romney
» Other Candidates Mentioned: Mitt Romney
» Year: 2007
» States: None
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Candidate Present, Constituents, Debate Setting, Music, Narrator
» Issues: Immigration
» Tone: Positive
» Types: Factual, Issue
» Music: Inspirational, Ominous
» Narrator: Male
» Language: English

Analysis

By Channel '08: Mitt Romney began airing this new ad in Iowa and New Hampshire today. "Take Charge" is a 30-second spot about what the former Massachusetts governor did, and would do about the immigration issue, if elected president. It's a stylistic departure from Romney's most recent ads: new music, new graphics, and a new slogan: "Take Charge. Demand Results. No Excuses." More...