About This Ad

» Candidate/Organization: Barack Obama
» Other Candidates Mentioned: Barack Obama
» Year: 2007
» States: None
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: Campaign Signs, Candidate Present, Color, Music
» Issues: Anti-Bush, anti-Washington, Leadership
» Tone: Positive
» Types: Attack, Emotional
» Music: Inspirational
» Characters: "Real People", Candidate, Supporters, Women
» Narrator: No
» Language: English

Analysis

By The Fix: That is one powerful spot, and it's all about casting his campaign as something much, much more than politics as usual. "We are in a defining moment in our history," he says in footage taken from his speech at the Iowa Democratic Party's Jefferson-Jackson Dinner last month. "America, our moment is now." More...