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» Candidate/Organization: Mike Huckabee
» Other Candidates Mentioned: Mike Huckabee
» Year: 2007
» States: Iowa, New Hampshire, South Carolina
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: A Common Man/Woman, At work, Black and White, Candidate Present, Candidate's Family, Childhood, Children, Constituents, Farm Setting, Music
» Issues: Constituent Services, Education, Jobs
» Tone: Positive
» Types: Biographical, Emotional, Issue, Record
» Music: Relaxing, Somber
» Characters: "Real People", Blue Collar Workers, Candidate, Children, Families, Family Members, Mothers
» Narrator: No
» Language: English

Analysis

By Channel 08: "A Better America" will air in Iowa, New Hampshire and South Carolina. It's a biographical message designed to introduce viewers to Huckabee's record as Arkansas governor. "Family is where people learn what the basic rules of life are. When you grow up, and life's a struggle, you have a whole different understanding of what most people are going through," Huckabee says. "This is a great country, but those of us who are here have to make sure that just as the generation before us gave us a better America, we commit ourselves to do whatever it takes to give our children, and our grandchildren an America that's even greater than the one that our parents gave us." More...