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» Candidate/Organization: John McCain
» Other Candidates Mentioned: John McCain
» Year: 2007
» State: New Hampshire
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Celebrities
» Issues: Leadership, National Defense, War (Iraq)
» Tone: Positive
» Types: Endorsement
» Characters: Curt Shilling
» Narrator: Male
» Language: English

Analysis

By Channel 08: Schilling Says McCain Has 'Backbone' Mike Huckabee has Chuck Norris, but John McCain has Red Sox pitcher Curt Shilling. This new ad will air in New Hampshire, a loyal colony of the "Red Sox Nation." "We're living in a complex and dangerous world that requires a leader who embodies character, judgment and experience. John McCain is that man. John has a backbone of steel," Shlling says. More Shilling: "He's a man of principle who sticks to his guns. He's been tested like no other politician in America. I've seen some tough competitors in my time, but none tougher than John McCain. He's a winner." More...