About This Ad

» Candidate/Organization: Barack Obama
» Other Candidates Mentioned: Barack Obama
» Year: 2007
» State: Iowa
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: Campaign Signs, Candidate Present, Color, Flag, Music, Narrator, On-screen Writing, Washington Outsider
» Issues: Integrity, Leadership
» Tone: Positive
» Types: Biographical, Emotional
» Music: Inspirational
» Characters: Candidate, Children, Supporters, Women
» Narrator: Male
» Language: English

Analysis

By Channel '08: Barack Obama lost the contest for the Des Moines Register endorsement to Hillary Clinton so his new ad quotes from a different section of the paper. "Candor" is a 30-second spot that cites the Register columnist David Yepsen who credits Obama for having "refreshing" candor and "scrupulous honesty." More...