About This Ad

» Candidate/Organization: Barack Obama
» Other Candidates Mentioned: Barack Obama
» Year: 2008
» States: Montana, Pennsylvania
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: A Common Man/Woman, Black and White, Campaign Signs, Candidate Present, Candidate's Family, Color, Family, Military/Soldier, Music, On-screen Writing, Parents, Photographs, School, workers
» Issues: Ethics, Family, Healthcare, Military, Religion, Taxes, Veteran Services
» Tone: Positive
» Types: Biographical, Personal
» Music: Inspirational
» Characters: Blue Collar Workers, Candidate, Elderly, Family Members, Supporters, Veterans
» Narrator: No
» Language: English

Analysis

By washingtonpost.com: "Opportunity" is a 60-second biographical message, similar to ads he's run in other states. In this ad however, Obama says he was "as an organizer with Christian churches," helping unemployed workers. More...