About This Ad

» Other Candidates Mentioned: John McCain
» Year: 2008
» States: Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virgin Islands, Virginia, Washington, West Virginia, Wisconsin, Wyoming
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: Web

Ad Content

» Cues: Black and White, Candidate Present, Candidate's Family, Color, Military/Soldier, Music, Narrator, Photographs, Soldiers, Veteran
» Issues: Integrity, Leadership, Values, Veteran Services
» Tone: Positive
» Types: Emotional, Personal
» Music: Patriotic
» Characters: Candidate
» Narrator: Male
» Language: English

Analysis

By washingtonpost.com: Sen. John McCain has released several new Web ads highlighting his commitment to the military and his experiences at the Naval Academy. The ads supplement McCain's 'Service to America' speaking tour, which aims to "reintroduce" McCain to the American people. These two particular ads describe his military career. The first one, called Service, discusses McCain's time at the Naval Academy and how "he grew to understand the honor of serving in a cause, greater than his self-interest." The second is called Sacrifice. This ad gives a lengthy and detailed descriptions of what it means for someone to serve their country, the narrator says at one point: "To love one's country is to love one' countrymen. And to serve the national ideal that commenced their personal transformation." More...