Ad: "It Won't"

About This Ad

» Candidate/Organization: Barack Obama
» Other Candidates Mentioned: Barack Obama
» Year: 2008
» State: Pennsylvania
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: A Common Man/Woman, Color, Family, Music, Outdoors
» Issues: Economy, Jobs
» Tone: Positive
» Types: Issue
» Music: Relaxing
» Characters: "Real People", Blue Collar Workers, Candidate, Families, Sen. Bob Casey, Women
» Narrator: No
» Language: English

Analysis

By washingtonpost.com editors: The Pennsylvania ad wars continue today with a new Barack Obama message starring Sen. Bob Casey (D-Penn.) "It Won't" carries an economic message, just days after Obama's "bitter" comments. Speaking from Scranton, Pa., Casey says: "In towns like yours and mine, families are struggling with bills they can't afford and jobs moving away. It has to change -- but it won't until we change Washington. "That's why I believe in Barack Obama. "I've worked with him. I've seen him stand up to the lobbyists and special interests... And like us, he's tired of the political games and division that stops anything from getting done. "Barack Obama knows Pennsylvania's hurting. He can unite America and bring real change." It seems that in Pennsylvania more than any other state, Obama and Hillary Clinton are relying on high-profile political surrogates to sell their candidacy. Both Gov. Ed Rendell and Philadelphia Mayor Michael Nutter are starring in ads for Clinton. More...

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