About This Ad

» Candidate/Organization: North Carolina Republican Party
» Other Candidates Mentioned: Barack Obama, Bev Perdue, Richard Moore
» Year: 2008
» State: North Carolina
» Race: Presidential
» Party: Republican
» Funded by: Party
» Disseminations: TV

Ad Content

» Cues: Distorted Picture, Flag, Jeremiah Wright, On-screen Writing
» Issues: Integrity
» Tone: Negative
» Types: Attack
» Characters: Jeremiah Wright, Linda Daves
» Narrator: Female
» Language: English

Analysis

By Channel '08: The state party has announced it will run an ad that reminds voters of the controversial Rev. Jeremiah Wright, Barack Obama's former pastor. The spot begins with an image of Rev. Wright and then slams the state's Democratic gubernatorial candidates for supporting Obama. The announcer begins, "For 20 years, Barack Obama sat in his pew, listening to his pastor." The screen then slides into the infamous clip of the Rev. Wright preaching in Chicago. The ad is not expected to run until Monday -- a week ahead of the state primary -- but McCain has demanded it remain off-air. More...