Ad: "He Has What it Takes"

About This Ad

» Candidate/Organization: Barack Obama
» Other Candidates Mentioned: Barack Obama
» Year: 2008
» State: Pennsylvania
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: Black and White, Campaign Signs, Candidate Present, Color, On-screen Writing, Veteran, War in Iraq
» Issues: anti-Washington, War (Iraq)
» Tone: Negative
» Types: Emotional, Record
» Music: Inspirational
» Characters: "Real People", Candidate, Children, Supporters, Women
» Narrator: Male
» Language: English

Analysis

By Channel '08: The ad wars continue in the final hours of the Pennsylvania campaign. Now Barack Obama is responding to Hillary Clinton's "Kitchen" ad, which the Obama campaign is calling "the Fear ad." Here's Obama's response: ANNOUNCER: Who has what it takes to really bring change? To finally take on the special interests -- not take their money. Who made the right judgment about opposing the war and had the courage and character to speak honestly about it. And who in times of challenge will unite us -- not use fear and calculation to divide us. BARACK OBAMA: We are one people. All of us pledging allegiance to the stars and stripes. All of us defending the United States of America OBAMA: I'm Barack Obama and I approve this message. More...

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