About This Ad

» Candidate/Organization: John McCain
» Other Candidates Mentioned: John McCain
» Year: 2008
» States: Nevada, New Mexico
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: Radio

Ad Content

» Cues: Foreign Language, Prison
» Issues: Independence, Special Interests
» Tone: Positive
» Types: Emotional, Issue
» Music: Somber
» Characters: "Real People"
» Narrator: Male
» Language: Spanish

Analysis

By Channel '08: John McCain is once again reaching out to Hispanic voters on the radio, this time targeting Cuban-Americans in South Florida. "Cuban Prisoners" is a 60-second radio ad voiced by Roberto Martin Perez, who was imprisoned by the Cuban government for 28 years, until his exile in 1988. More...