About This Ad | Watch the Video »

» Other Candidates Mentioned: Barack Obama
» Year: 2008
» State: Maryland
» Race: Presidential
» Party: No party
» Funded by: Independent Group
» Disseminations: Web

Ad Content

» Cues: Children, Hope, Youth
» Issues: Civil Rights, Values
» Tone: Positive
» Types: Emotional, Issue
» Music: Fun, Inspirational, Relaxing
» Characters: Children
» Narrator: No
» Language: English

Analysis

By Channel '08: MoveOn recruited several celebrity judges to help pick the winning ad, including director Oliver Stone, Pearl Jam frontman Eddie Veder, actress Julia Stiles and Maryland Congressional candidate Donna Edwards (D). The group also cited four other ads for humor, and originality. "Playground Politics" was called out for its positive message: More...