About This Ad

» Candidate/Organization: DNC
» Other Candidates Mentioned: John McCain
» Year: 2008
» States: Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virgin Islands, Virginia, Washington, West Virginia, Wisconsin, Wyoming
» Race: Presidential
» Party: Democratic
» Funded by: Party
» Disseminations: TV

Ad Content

» Cues: Color, Dead Bodies, Military/Soldier, Old Video Footage, On-screen Writing, Violence, War in Iraq, Weapons/Military Equipment
» Issues: Anti-Bush, War (Iraq), War on Terror
» Tone: Negative
» Types: Attack
» Music: Sad
» Characters: President George W. Bush, Soldiers, Veterans
» Narrator: Male
» Language: English

Analysis

By Channel '08: The Democratic National Committee has released a second ad criticizing John McCain, this one focused on his comments about the Iraq war. (The first message focused on McCain's comments about the economy.) This ad uses only parts of the infamous Q&A session that McCain held with voters in January (courtesy of Columbia Journalism Review). More...