About This Ad

» Candidate/Organization: John McCain
» Other Candidates Mentioned: John McCain
» Year: 2008
» States: Colorado, District of Columbia, Iowa, Michigan, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Pennsylvania, Virginia, Wisconsin
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: A Common Man/Woman, Black and White, Campaign Signs, Candidate Present, Color, Hippies, Lighting, Military/Soldier, Narrator, Old Video Footage, On-screen Writing, Overseas Travel, Photographs, President, Soldiers, Supporters, Veteran
» Issues: anti-Washington, Economy, Leadership, Military, Spending
» Tone: Positive
» Types: Biographical, Emotional, Issue
» Music: Somber
» Characters: "Real People", Candidate, Hippies, Supporters
» Narrator: Male
» Language: English

Analysis

By Channel '08: John McCain's latest ad makes subtle suggestions that Barack Obama's rhetoric does not qualify him to serve as president. It also reminds baby boomers that while many of them were participating in the excesses of the late 1960s, he was serving time in a North Vietnamese prison camp. More...