About This Ad

» Candidate/Organization: John McCain
» Other Candidates Mentioned: John McCain
» Year: 2008
» States: Colorado, Nevada, New Mexico
» Race: Presidential
» Party: Republican
» Funded by: Candidate
» Disseminations: TV

Ad Content

» Cues: A Common Man/Woman, Black and White, Candidate Present, Color, Flag, Memorial, Music, Old Video Footage, On-screen Writing, Opponents, Outdoors, Photographs
» Issues: Immigration
» Tone: Positive
» Types: Issue
» Music: Somber
» Characters: "Real People", Candidate, Soldiers
» Narrator: No
» Language: English with Spanish subtitles

Analysis

By Channel '08: John McCain's newest ad attempts to humanize the nation's immigration debate by citing the military service and sacrifice of Latino veterans. It's a reminder to viewers that McCain once led the nation's immigration reform drive -- an effort that died in Congress but proved popular with Latinos. More...