About This Ad

» Candidate/Organization: Planned Parenthood
» Other Candidates Mentioned: John McCain
» Year: 2008
» States: Colorado, District of Columbia, Iowa, Minnesota, New Mexico, Wisconsin
» Race: Presidential
» Party: No party
» Funded by: Independent Group
» Disseminations: TV

Ad Content

» Cues: A Common Man/Woman, Candidate Present, Color, Old Video Footage, On-screen Writing
» Issues: Gender Equality
» Tone: Negative
» Types: Attack, Issue
» Characters: Candidate
» Narrator: Female
» Language: English

Analysis

By Channel '08: The political arm of Planned Parenthood will start airing a 30-second TV ad today critical of John McCain's stance on birth control and women's health issues. The spot uses recent footage of McCain struggling to express his opinion when asked what he thought of some health care companies' decision to cover Viagra, but not birth control. More...