About This Ad | Watch the Video »

» Candidate/Organization: National Rifle Association
» Other Candidates Mentioned: Barack Obama
» Year: 2008
» States: Colorado, New Mexico
» Race: Presidential
» Party: Democratic
» Funded by: Independent Group
» Disseminations: TV, Web

Ad Content

» Cues: A Common Man/Woman, Animals, Children, Father, Narrator, Weapons/Military Equipment
» Issues: anti-Washington, Taxes
» Tone: Negative
» Types: Attack, Personal
» Characters: "Real People", Family Members, Fathers
» Narrator: Male
» Language: English

Analysis

By Channel 08: The National Rifle Association is likely to spend "in the eight figure range" on radio and television advertisements in the next 42 days as part of its efforts to deter undecided voters from voting for Barack Obama, according to an NRA spokesman. The group will air a series of ads starring group members that openly question Obama's commitment to protecting gun rights. Ads will air on radio stations and during local cable television ad breaks in Colorado and New Mexico through Oct. 5 and in Pennsylvania through Sept. 28, with plans to expand to other battleground states in the coming weeks. One ad stars former Marine and Iraq war veteran Kurt Rusch. "Like all the guys I fought with in Iraq, I was honored to defend my country and our freedom. But when I got back stateside, I learned that Barack Obama opposes my right to own a handgun for self-defense. It's ridiculous," Rusch says in the spot, adding later in it: "There's no way I'm voting for a president" who would take away "the freedoms that I fought for, that my friends died to defend." Another ad, called "Hunter", stars Kurt's father, Karl Rusch. "I gotta tell you, with the high cost of gas and just about everything else, we're all feeling pinched," Rusch says. "And now I learn that Barack Obama supports a huge new tax on my guns and ammo." More...