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» Candidate/Organization: Barack Obama
» Other Candidates Mentioned: Barack Obama, John McCain
» Year: 2008
» States: Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virgin Islands, Virginia, Washington, West Virginia, Wisconsin, Wyoming
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Black and White, Color, Narrator, Old Video Footage, President
» Issues: Anti-Bush, Healthcare
» Tone: Negative
» Types: Attack, Issue
» Narrator: Male
» Language: English

Analysis

By Ed O'Keefe: New ads released over the weekend by Barack Obama continued a focus on health care, while John McCain's criticized Obama's record on taxes in perhaps the last gasp of the policy-related ad war that has dominated the airwaves in recent weeks. The McCain campaign has signaled an intention to focus its ads going forward on raising questions about Obama's character. The Obama camp now has a suite of ads related to health care in rotation. "Coin" starts airing Monday in battleground states and compares Obama's plan to McCain's: "Barack Obama would require insurance companies to cover routine treatments, like vaccines and mammograms," the ad says. "John McCain would deregulate the insurance giants, letting them bypass patient protections in your state. Obama would force insurance companies to cover pre-existing conditions. McCain would let them continue to do as they please. Isn't your health care too important to be left to chance?" More...