About This Ad

» Candidate/Organization: Barack Obama
» Other Candidates Mentioned: Barack Obama, John McCain
» Year: 2008
» States: Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virgin Islands, Virginia, Washington, West Virginia, Wisconsin, Wyoming
» Race: Presidential
» Party: Democratic
» Funded by: Candidate
» Disseminations: TV, Web

Ad Content

» Cues: Debate Setting, Narrator, On-screen Writing, President, War in Iraq
» Issues: Anti-Bush, Independence
» Tone: Negative
» Types: Attack, Response
» Music: Ominous
» Characters: President George W. Bush
» Narrator: Male
» Language: English

Analysis

By The Fix: Less than 24 hours after the third and final presidential debate of the 2008 election, Barack Obama is on television with a new ad that seeks to turn John McCain's best moment of the night into a weakness. As we wrote last night, McCain's frank repudiation of the idea he represents four more years of Bush Administration policies marked a high water point for the Arizona senator in the debate season. To win this election -- or even to mount a serious comeback -- McCain has to make clear to undecided voters that he would represent a clean break with the last eight years generally and George W. Bush specifically. Recognizing this -- and perhaps acknowledging the potential effectiveness of McCain's line last night -- the Obama campaign launched a new ad this morning featuring those very comments and attempting to call them into doubt. More...