microtargeting

Defined
Pooling traditional political polling and consumer data to target campaign messages to particular types of voters. Campaign strategists, who are known as "microtargeters," scour vast databases to codify the traits of different kinds of voters.

Look Up Terms

By Category:

• Campaign Finance
• Coined Phrases
• Congressional
• Election
• General
• Legislative
• Party-Affiliated
• White House

Alphabetically:

• A
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• U
• V
• W
• X
• Y
• Z

Surprise Me »

187 words and phrases catalogued so far.

Recently Added:

• Stump
• Superdelegate
• Glass Ceiling

Contribute Terms:

There's a treasure trove (or minefield) of political words and phrases out there. Are we missing a stunning example of political wordsmithery? Is there a term that stumps you? Tell us about it.